In 1985, Paolo met some of the biggest “pop art” artists in New York, that suggested him to shoot a gallery of pictures of the art’s world.
The publisher of one of the biggest Italian fashion magazines after seeing it, proposed him an editorial collaboration. In a few month’s time, Paolo began to work full time and signed the images of the most important advertising campaigns based on glamour and the treatment of women’s look.
After that, Paolo decided to approach the commercials world.
He loves to convey, putting beauty, elegance and sensuality inside his communication. His style is characterized by great naturality and uncompromising care of every detail.
Clients – Aboca, Armani, AlfaRomeo, AZ, Barilla, Balestra, Boario, Bonato, Camay, Candy, Chicco, Clinians, Coin, Ducati, Danone, Fendi, Ferragamo, Ferrarelle, Ferrari, Ferrero, Fiat, General Motors, Galbani, HQ, Hogan, Korff, Yomo, Infasil, Imetec, Lancia, Lavazza, MontBlanc, Nadege, Nestlè, Nivea, P&G, Persol, Parmalat, Pomellato, Pupa,Renault, Rocchetta, Sergio Tacchini, Sony, Swatch, Telecom, Voiello, Volvo, Wind, Wyborowa, Zuegg.
Celebrity – Angie Everhart, Anna Valle, Alena Seredova, Bar Rafaeli, Beverly Peele, Brenda Shad, Diane Kruger, Elsa Benitez, Elenoire Casalegno, Carla Fracci, Fernando Alonso, Fernanda Lessa, Sophie Marceau, Valeria Mazza, Connie Nielsen, Brigitte Nielsen, Filippo Inzaghi, Giorgia Wurth, Martina Colombari, Marica Pellegrinelli, Monica Bellucci, Michelle Hunziker, Nadia Auermann, Vanessa Incontrada.