Thinking about Proper Twelve
Coming from two generations of advertiser and photographers Matteo started his career focusing on still-life and food photography working with agencies such Armando Testa, JWT, Ogilvy&Mather, Attila&C. and Break. In the following years Matteo joins a team of art directors and 3D makers producing both commercials and stereoscopic videos. The passion born through this collaboration led Matteo to fully dedicate himself to video production creating commercials for brands such Acer, Leone Box, Burger king, Kia and music video with important Italian artists like Le Vibrazioni e Francesco Gabbani. At the beginning of 2022, Zero table-top becomes the perfect ecosystem to bring together Matteo’s love for strong contrasts cinema aesthetic with Paolo Gandola’s style and fashion taste, a force multiplier joint venture. The end goal is to look at table-top from a different perspective, products are placed in a live-action context where the beauty of effects on food finds its counterpart in acting and atmospheres.